Ag & Construction Equipment


Leadership Development

Leading an organisation, department or team is challenging. To enhance success, Managers must be able to think and act operationally, strategically and conceptually.  Managers also need to be able to balance the needs and expectations of multiple stakeholders including customers, their teams, colleagues, business owners/directors and manufacturers.

Being an effective leader can be learned. Being a great leader takes time and a willingness to self-reflect and invest in self-development.

The program includes:

  • Personal development
    • Emotional intelligence;
    • Leading others;
    • Presentation skills.
  • Business Development
    • Change management;
    • Business planning;
    • Creating a customer centric culture;
    • Developing a ‘lean’ operation.

At Boyle Consulting, we use a range of self-evaluation tools including LifeStyles Inventory (LSI), Myers-Briggs Type Indicator (MBTI) and Team Management Profile (TMP).

Sales Training

With increased competition and reduced margins, it is essential to maximise every sales opportunity. Boyle Consulting’s Sales Training informs and engages participants so they can deliver an outstanding customer experience (CX), build loyalty and profit along the way.

The program includes:

  • Sales Manager
    • Measuring and managing the Sales Teams;
    • Customer profiling, needs and expectations;
    • Trends in the equipment industry.
  • Advanced Sales Manager
    • Financial management of the showroom;
    • Professional recruitment drive;
    • Customer relationship management, retention and future business strategy.
  • Sales Consultant
    • The sales process in action;
    • Prospecting and customer relationship management;
    • Time, territory and goal management;
    • Managing objections;
    • Personal presentation skills.
  • Sales Cadet
    • Feature, Attribute, Benefit (FAB) selling;
    • CX;
    • Selling value.

Service Training

Equipment customers need to keep their machines operating. They are demanding and have many choices available to meet their servicing and repair needs. They want to know when their machine will be ready and the cost.

In a very competitive marketplace, Equipment Service Departments must provide an outstanding CX to achieve profitable returns for the business.

This requires considerable resources in terms of facilities, customer relationship management, people, training, equipment and tooling, DMS and marketing.  

To maximise the returns these resources need to be managed effectively.

The program includes:

  • Service Managers
    • Increasing service profit and absorption rate;
    • Leading the Service Team;
    • Customer relationship management, customer retention and marketing strategies;
    • 5S and continuous improvement.
  • Service Coordinators and Advisors
    • The service process: delivering a positive CX every time;
    • Selling genuine service, parts and accessories;
    • Managing difficult customer situations;
    • Essential documentation;
    • Time and people management.
  • Workshop Foreman and Field Service Coordinators
    • Job planning and scheduling;
    • Time and people management;
    • Essential documentation.
  • Service Receptionist
    • Customer communication skills.


Parts Training

Equipment Parts Departments interact directly with Service and Sales Departments to deliver a service that is on time and budget.

This requires considerable resources including parts, stock, buildings and space, binning, training, equipment and DMS.

To maximise returns, these resources need to be managed effectively.

The program includes:

  • Parts Managers
    • Increasing parts profit and absorption rate;
    • Parts inventory management;
    • Leading the Parts Team;
    • Parts sales and marketing strategies.
  • Parts Advisors/Interpreters
    • Customer communication skills;
    • Selling genuine parts and accessories;
    • Showroom merchandising;
    • Managing difficult customer situations.
  • Parts and Service Sales Representatives (PSSR)
    • Consultative selling skills;
    • Goal, time and territory management;
    • Negotiation skills.