Boyle Consulting delivers specialised agriculture sales training and construction equipment training for teams who sell and support machinery in these industries. Our programs focus on practical skills, product knowledge, and customer engagement to help sales and service teams perform with confidence and meet the demands of today’s agricultural and construction equipment markets.
Our Specialised Agriculture Sales and onstruction Equipment Training Programs
Our ag sales and construction equipment training program is designed to support sales teams across Australia, New Zealand and internationally. With a proven coverage and conversion process, we help businesses increase market share and drive performance. The program trains teams to harness the power of Customer Relationship Management (CRM), apply Feature Advantage Benefit (FAB) techniques effectively, and build a customer-centric sales approach that delivers measurable results.
Leadership Development
Enhance success
Leading an organisation, department or team is challenging. To enhance success, Managers need to be able to think and act operationally, strategically and conceptually.
Balance needs
Managers also need to be able to balance the needs and expectations of multiple stakeholders including customers, their teams, colleagues, business owners/directors and manufacturers.
Continue learning
Being an effective leader can be learned. Being a great leader takes time and a willingness to self-reflect and invest in self-development.
THIS PROGRAM INCLUDES:
- Emotional intelligence
- Leading others
- Presentation skills
- Change management
- Business planning
- Creating a customer centric culture
- Developing a ‘lean’ operation
At Boyle Consulting, our leadership training consultants use a range of self-evaluation tools including LifeStyles Inventory (LSI), Myers-Briggs Type Indicator (MBTI) and AMA DISC Survey (DISC).
Sales Training
Maximise Sales Opportunities
With increased competition and reduced margins, it is essential to maximise every sales opportunity. Boyle Consulting’s Sales Training informs and engages participants so they can deliver an outstanding customer experience (CX), build loyalty and profit along the way.
THIS PROGRAM INCLUDES:
- Measuring and managing the Sales Teams
- Customer profiling, needs and expectations
- Trends in the equipment industry
- Financial management of the showroom
- Professional recruitment drive
- Customer relationship management, retention and future business strategy
- The sales process in action
- Prospecting and customer relationship management
- Time, territory and goal management
- Managing objections
- Personal presentation skills
- Feature, Attribute, Benefit (FAB) selling
- CX
- Selling value
Service Training
THIS PROGRAM INCLUDES:
- Increasing service profit and absorption rate
- Leading the Service Team
- Customer relationship management, customer retention and marketing strategies
- 5S and continuous improvement
- The service process: delivering a positive CX every time
- Selling genuine service, parts and accessories
- Managing difficult customer situations
- Essential documentation
- Time and people management
- Job planning and scheduling
- Time and people management
- Essential documentation
- Customer communication skills
Optimising Equipment Service for Customer Satisfaction
Equipment customers need to keep their machines operating. They are demanding and have many choices available to meet their servicing and repair needs. They want to know when their machine will be ready and the cost.
In a very competitive marketplace, Equipment Service Departments must provide an outstanding CX to achieve profitable returns for the business.
This requires considerable resources in terms of facilities, customer relationship management, people, training, equipment and tooling, DMS and marketing.
To maximise the returns these resources need to be managed effectively.
Parts Training
Efficient Parts Management for Seamless Service
Equipment Parts Departments interact directly with Service and Sales Departments to deliver a service that is on time and budget.
This requires considerable resources including parts, stock, buildings and space, binning, training, equipment and DMS.
To maximise returns, these resources need to be managed effectively.
THIS PROGRAM INCLUDES:
- Increasing parts profit and absorption rate
- Parts inventory management
- Leading the Parts Team
- Parts sales and marketing strategies
- Customer communication skills
- Selling genuine parts and accessories
- Showroom merchandising
- Managing difficult customer situations
- Consultative selling skills
- Goal, time and territory management
- Negotiation skills
More Industry Specialties
Automotive
Mining Services
Commercial
