Maximise market share and retained gross, with Boyle Academy development programs.


With increased competition and reduced margins, it is essential to maximise every opportunity. Our training solutions connect and engage participants so that can deliver an outstanding customer experience, build loyalty and profit along the way.



New Vehicle/Product Launch

New Product Sales Launch

A professional and engaging vehicle launch/update is the foundation to product success. Let our experienced team design and deliver a truly engaging launch/update that will have your sales team excited and keen to deliver the very best in product demonstration/presentation.

Sales Management Development

Competent Sales Management

Understand the key metrics to measure and manage sales teams. Learn how to get maximum results from each person. Customer profiling and understanding the expectations of the modern consumer.

Advanced Sales Management

Provides the Sales Manager with the skills needed to improve CSI and to market the dealership in a competitive environment. Reviews in greater depth the financial management of the showroom as well as how to run a professional recruitment drive for their department.

Sales Consultant Development

Confident Sales Solutions

Moments of Truth, communication, body language, active listening skills, prospecting and record keeping. Complemented by CRM database management for long term results and building value to retain profit.

Advanced Sales Solutions

Managing your time and results, overcoming objections, marketing yourself and the dealership, selling against own product. Setting targets and objectives, understanding the modern consumer.

Sales Cadet Development

Introduction to RTAS & Dealership Systems

This module introduces Sales Cadets to the RTAS selling system to ensure they understand the principles and elements involved in RTAS. The FAB procedure as well as building customer loyalty and satisfaction will be covered. Participant training in CSI and prospecting emphasises the importance of including them as part of the daily ritual.